Time Warner CEO Jeffrey Bewkes Formulates Strategy

Jeffrey Bewkes, CEO of Time Warner, looks to redefine the company during this challenging economic period. Collaborating with Adobe Systems, resolving the fate of AOL, and participating in the TV Everywhere initiative are among prospective strategies.

In forming a partnership with Adobe Systems, Bewkes aims to create next-generation video and rich media content. The project, to be completed within three years, will distribute content online, and through various portable media products. Adobe System’s Flash-based software will be utilized in the production of the digital content.

“We’re pleased about the benefits such an alliance will bring to enhance the consumer experience,” stated Darcy Antonellis, President of Warner Bros. Technical Operations.

According to Bewkes, Time Warner will continue to explore various options in regards to its acquisition of AOL. Among potential strategies, Time Warner may combine AOL with other businesses or dissect the company altogether. “It remains a top priority,” stated Bewkes.

Finally, Time Warner will further its TV Everywhere initiative, which allows cable subscribers to access premium pay-TV content through the Internet on various mobile devices. The company, which owns several cable channels including Cartoon Network and HBO, is in discussion with Disney, Viacom, News Corp., NBC, Universal, Rainbow Media, and Discovery Communications about the future of TV Everywhere.

"If you want to watch your favorite TV network or shows through broadband on any device -- PCs or mobile -- you can do it as long as you subscribe to any multichannel provider," stated Bewkes.

Time Warner is currently testing the service in Milwaukee, WI. In the coming months, Bewkes hopes to test TV Everywhere in other regions. Comcast is presently designing a similar service, which would allow its customers to access pay-TV content online.